Five Ways Your CRM Can Help You Improve Client Outcomes

Among the many ways nonprofits can use technology to drive program innovation, possibly the most transformational is using a CRM (Constituent Relations Management) database to improve client outcomes.


Rooted in the Theory of Change Model, this whitepaper—written in conjunction with The Capacity Institute—outlines five strategies that help nonprofits adopting CRMs meet their missions.

The Strategies include:

  • Identify which clients meet a nonprofit’s target population characteristics
  • Identify which clients improve on initial and achieve intermediate outcomes
  • Identify ways to help each individual client improve engagement and outcomes