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Raise Money Online – NOW!

Boyce-Beatboxing1

Dave Boyce getting the Social Media for Nonprofits crowd bouncing to the beat

At a recent Social Media for Nonprofits seminar, I learned how small nonprofits across the world are raising millions of dollars.  In fact, according to Fundly CEO Dave Boyce, online fundraising totaled $30 billion last year and will grow an additional $10 billion this year.  Fundly has raised approximately $280 million for nonprofits across 25,000 campaigns.

So, who gets online donations?  “People who ask for it,” according to Boyce.  He suggests a  simple step-by-step approach.

  1. Launch.   Don’t aim for perfection and you really don’t learn anything until you launch.
  2. Choose an achievable amount.  Donors like to hit goals.
  3. Be specific. Tell donors the exact purpose for the money, the amount needed and the time frame (< 3 months).
  4. Set giving levels such as “feed a family for a day” or “feed a family for a month”.
  5. Share your story – what compels donors to give through you?
  6. Launch with email blasts, Tweets, Facebook postings, etc.
  7. Keep communicating:  email weekly – just 2-4 lines; post to Facebook daily; Twitter a lot.
  8. Recruit help – board members, volunteers, partners, celebrity endorsers and ask them to ask their followers to participate.
  9. Celebrate!  Let your followers and supporters know when you get your first donation, when you reach $1,000. etc.  The point is to celebrate early and often.

Dave saved the best for last when he regaled the crowd with a stirring Beatbox.  I wish I had set my iPad to video!

 

Allan Huntley

Author Allan Huntley

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