Using Salesforce successfully and efficiently long term depends on starting with a sturdy and adaptable structure. By strategically basing your Salesforce on your business processes, you can ensure proper and reliable data reporting and open a window into a high-level understanding of nonprofit organizational program outcomes, trends, financial benchmarks, and more. Building your Salesforce correctly requires capturing data with an eye to reporting on it, helping you achieve your nonprofit organization’s service and fundraising goals, and offering insights for organizational planning.
At 501Partners, we approach our clients’ Salesforce structure with the mantra, “Plan the beginning with the end in mind.” We are sharing five of our “pro tips” to structure your instance correctly at the beginning, so you spend less time adjusting your reports, and get what is most valuable out of it in the end.
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