CRM Evolution Archives - 501Partners LLC


Constituent Relationship Management (CRM) Evolves in Nonprofits

By | CRM & Salesforce


There is an observable, positive shift in how progressive nonprofit organizations are thinking about their constituent data.

The triangle in the graphic above illustrates a hierarchy in this thinking.  Traditionally, nonprofits have been quick to embrace databases for their Development Office.  Sometimes Grantor, Volunteer or other constituent data has been integrated with the donor database, but it’s usually been a kludgy process.

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