When I was a kid, one of the scientific-sounding myths that stuck with me was that the average human “only” employs 10% of their brain, while geniuses like Albert Einstein utilize up to 20%. If your organization is using Salesforce only as a development tool, you are only tapping into a very small percentage – perhaps only 10% – of your Salesforce capacity.
It is easy to forget that Salesforce is primarily a CRM (Constituent Relationship Manager). So many nonprofit users focus exclusively on its formidable suite of tools for tracking all types of financial transactions.
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