Here at 501Partners, we receive a lot of questions about which mass marketing tools are best based on how they integrate with Salesforce. We’ve decided to take a quick look at the options, starting with Campaign Monitor, to give some insight on how we answer this question. All in all, it depends on which organization is asking the question, as everything we recommend is based on needs, wants, existing processes, users, and much more – all of which are unique to individual organizations. This post will simply be a brief overview to Campaign Monitor, but more information can be found here.
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